Technology so smart everyone wants it, but so strong, the NFL can't break it.

GO ROUT

DELIVERABLES

  • NAMING
  • IDENTITY DESIGN
  • LOGO DESIGN
  • TAGLINE / TWITTER CAMPAIGN
  • CONTENT DEVELOPMENT
  • TRADESHOW MATERIAL
  • PRINT COLLATERAL

PROJECT OVERVIEW

Go Rout came to us as a startup software development company that had created an exciting military-grade wearable practice technology for football. They envisioned that this product would be utilized at the NFL, college & high school level. They were right.

OUR INSPIRATION

Our inspiration for the identity was developed from the most exciting, gutsy & aggressive wide-receiver route run in football: the go route. Bombs away.

gorout color palette

Go Rout's color palette is as strong & bold as the technology worn on the gridiron.

go rout tagline

BUCKETS OF PERSONALITY

Go Rout's market is comprised of no non-sense, intelligent, decision-makers that want to hear it like it is. By understanding Go Rout's market, we were able to develop an identity so big it can fill a room.

GoRout White Logo

GoRout Colored Logo

LESS JARGON. MORE SOLUTIONS.

We decided to go with a simple brand direction & key messaging. Go Rout's technology is packed with complexity, but we had to convince coaches that their lives were going to be made easier with Go Rout's simplicity.

GoRout Banner 1
GoRout Banner 2
GoRout Banner 3

GoRout Banner 4
GoRout Content Development Guide 1

GoRout Content Development Guide 2
GoRout Content Development Guide 3
GoRout Content Development Guide 4
GoRout Content Development Guide 5
GoRout Content Development Guide 6