Go Rout came to us as a startup software development company that had created an exciting military-grade wearable practice technology for football. They envisioned that this product would be utilized at the NFL, college & high school level. They were right.
Our inspiration for the identity was developed from the most exciting, gutsy & aggressive wide-receiver route run in football: the go route. Bombs away.
Go Rout's color palette is as strong & bold as the technology worn on the gridiron.
Go Rout's market is comprised of no non-sense, intelligent, decision-makers that want to hear it like it is. By understanding Go Rout's market, we were able to develop an identity so big it can fill a room.
We decided to go with a simple brand direction & key messaging. Go Rout's technology is packed with complexity, but we had to convince coaches that their lives were going to be made easier with Go Rout's simplicity.
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