BRAND IDENTITY

After discovering who you are, what you do & why you are important, we roll up our sleeves, sharpen our pencils & craft an identity worth sharing with the world.

CONSUMERS WANT TO IDENTIFY WITH YOU

At the core of any brand is an identity built for meaningfully connecting with a specific market. These connections serve as the basis for building trust, which is the ultimate goal of branding and a necessity for consumer conversion.

The new generation of consumers are using their buying decisions as an expression of their own identity. Symbolic attributes weigh heavily in their decision to enter into a relationship with a business. Strut will help you understand what motivates your market & compels them to action.

We're not a logo mill. At Strut, our designers and branders build the look, feel & sound of your complete identity, and they do it the right way.

3 LITTLE QUESTIONS

Who are you?

The DNA of your business is unique. Your business's values, culture & makeup are distinct. Let's introduce you to the world.

What do you do?

Your market wants to know your mission and why you embark on it. We'll help compel them to join your business on its journey.

Why does it matter?

The world is a better place with your business in it. Strut will help you communicate why.

AUTHENTICITY + ASPIRATION = AWESOME

We'll work with you to discover who your business is and what it aspires to be. No matter how big or small your business is, our designers will fuse these traits together to craft an identity worth marketing to the world.

Strut specializes in crafting visual & voice identities that are implemented consistently throughout all of your web & print media & even your physical space.

Everything you send out in the world must look & sound just...like...you.

SEE OUR PHILOSOPHY

VISUAL & VOICE IDENTITY COMPONENTS

When you work with Strut, we'll develop a brand book that contains guidelines for how to implement your logo as well as unique creative elements used to craft the look and sound of your business across all the media your business uses to communicate with the world. Happy reading.

STYLE

Aesthetic is the language of feelings. We implement an appropriate style authentic to your business that resonates with your market.

COLOR

Our color palettes consist of primary, secondary and tertiary colors we choose based on preference, market expectations & color psychology.

IMAGERY

We create custom graphics & illustrations in addition to photographs to bolster your visual identity and leave your market with something to remember.

FORM

Your business's identity is the sum of each designed component. We pay careful attention to ensure that each component works in unison to create you.

LANGUAGE

Deliberate nuances in the structure and convention of your written & spoken words are the foundation for your unique voice. We help you craft messages that consistently sound like you.

TONE

Tone of voice is your delivery or manner of communicating. Specific messages require a specific tone, and lucky for you, we are experts at implementing appropriate tone.

TYPEFACES

We are kind of fanatical when it comes to typefaces or fonts. You should have a few different types for different situations. Choice of typeface must be deliberate and their use must be consistent.

SPACE

Proper use of space is a mark of good design. We create spacing guidelines for all visual and voice elements incorporated into your web & print. To infinity & beyond.

READY TO START?

Great. Let's talk about your idea. We are fans of preparation, so please fill out our project inquiry form in as much detail as possible. Cheers.

PROJECT INQUIRY FORM

WANT TO TALK?

Want to see more examples of our work, have a question about our process or curious about our philosophy on branding? We are happy to answer all of your questions.